eComm Ads Bootcamp - Confidently Run Profitable Facebook Ads
- If you have a great eComm site and are ready to grow, but
- Your Facebook ads are not getting the online sales you want, or results are inconsistent.
- You're scared of wasting (more) money figuring out Facebook ads, or don’t even know how to get started.
- You are overwhelmed by all the information, Facebook groups and gurus.
- You find Ads Manager hard to navigate, and can't see what is working
Introducing, The Facebook & Instagram Ads Bootcamp
Learn how to set up your campaigns like the top eCommerce agencies, without the agency price tag.
By the end of the course you will know exactly how to get your ads to work, rather than feeling overwhelmed with options. You will feel confident in your set up to create a pipeline of predictable website sales, so you can order new stock with confidence.
"The course was fantastic! The modules were well thought-out and steps easy to follow which made a world of difference to a marketing novice like myself. Would definitely recommend!"
Monica Grundy, Founder
www.Charrli.com
"I just wanted to say *Thank you so much!* The course has been invaluable and I have learnt so much. I feel confident running ads and making decisions based on the performance, it has been great. The ads are going really well and our ROAS keeps increasing. The modules are really well thought out and have lots of information but are easy to follow. It's going to be a valuable reseource for some time to come. Thanks you so much Jessie"
Emily Carr, Founder
www.sbri.com
What makes the Facebook & Instagram Ads Bootcamp different?
As well as 8 modules of video content - you get two private coaching calls with an expert from Webtopia's team of strategists, and a private Facebook group where Jessie updates you on what tactics and strategies are working for her agency clients right now.
Feedback from recent students
"Jessie's course has been AMAZING!"
Abbie Roeden, Founder
www.drinkamie.com
"Jessie is a real Facebook ads Nerd... her experience blows your mind"
Anton Tcymbal, Founder
www.cultureofart.com
Here is what you will learn inside the course
Get instant access to 8 comprehensive teaching modules with video content, and downloads. Plus, you get two private live coaching calls on Zoom where you can discuss your specific set up, a private Facebook community and 4 bonus training modules.
MODULES INCLUDED
Modules 1- 3. Learn all the secrets for exactly what creative, copy and audiences work to drive the highest possible sales of your product.
1. The DNA of the perfect ecommerce creative
Learn from the best - get examples of top-performing eCommerce creative.
Ideas for easily designing your own creative (without any tech know-how).
All the technical specs for ads that drive sales not just clicks.
2. How to write winning copy for product ads
Winning formulas and what to include in your copy to ensure success.
Copywriting cheat-sheet for those who hate copywriting.
Know how to write convincing copy for every stage of the funnel.
3. Audience Targeting for sales not just clicks
Confidently know how to target users who are ready to buy and how to test different strategies.
Set up Custom Audiences and Lookalike Audiences with ease.
Easy and powerful retargeting set up.
Module 3 - 6 . Making money on Facebook/Instagram often comes down to technical set up and optimisation. I give you the exact forumula and process to get this right.
4. How to optimise your site so buyers take action
Ads don’t work if your site isn’t set up to convert people to purchase.
I tell you exactly what the very best eCommerce sites include to ensure visitors are ready to buy!
5. How to structure your campaigns and funnels for results
I walk you through how to set up your campaigns for easy optimisation.
Learn the power of a marketing funnel and how to set it up.
Includes a set-up cheat-sheet so you know exactly what settings to choose.
6. How to analyse and improve your revenues
Once your ads are live - know exactly how and what to analyse in less than 2 hours per week.
Feel confident you know what good looks like, and what to do when things go wrong.
FINAL section . Here we show you how to scale your campaigns and what to do when things aren't working, plus bonus modules on other channels to explore.
7. How to scale your campaigns profitably
Once you start getting great results - know exactly how to increase your budget confidently so you drive more sales and grow your business with a predictable, reliable pipeline of sales from Facebook & Instagram ads.
8. Troubleshooting poor performance
Know exactly what to do when your campaigns aren't performing.
Feel confident in turning things around.
BONUS MODULES
1. Guest Expert Session - how to get started with SEO and start getting free traffic.
2. Guest Expert Session - how to pitch for free PR and build your credibility and traffic.
3. How to use giveways to grow your email list by 1000s.
4. Mastering Google Analytics for eCommerce - to finally feel confident in your tracking.
Hi, I am Jessie Healy - Founder of Webtopia
I am the former Head of Performance Marketing for Etsy’s International division, where I was responsible for £10 million in annual ad spend, and have been in the digital advertising and eCommerce industry for 15 years.
After realising the immense power of Facebook ads, I founded London-based eCommerce ad agency Webtopia, now a top eCommerce growth agency.
I have created this course so I can help more businesses succeed and thrive - and avoid the pitfalls and costs of working with agencies and contractors
You have an amazing product* business and eComm site (or are launching very soon)
- You are ready to take action to grow your business with ads
- You have at least £500 per month to invest in your advertising spend
The Bootcamp is NOT for you if
X You run a service-based businesses like coaching, graphic design or accounting or a local business like a restaurant
- X You want a done-for-you solution - you have to put in the work and be ready to roll your sleeves up
- *Product businesses means - businesses selling physical products that are shipped to the customer like skincare, apparel, eco products, food items, electronics, accessories, sports equipment, interior products, furniture etc.
My Guarantee
This course has the power to profoundly change the trajectory of your eComm store.
I want you to be 100% confident when you enrol. You’re protected with my 100% risk-free money back guarantee. Buy it, try it for 30 days. If you don't like it I'll give your money back.
Make 2021 your biggest year yet
Here is what you get when you enrol today
1. Two Live PRIVATE coaching calls - VALUE £800
2. Private Facebook group for eight weeks - VALUE £150
2. Eight Modules of self-paced up-to-date online video course content taught by your expert trainer Jessie Healy - VALUE £997
3. Four BONUS Modules - VALUE £600
4. Copywriting Cheat Sheet - VALUE £150
5. Downloadable Set up Cheat Sheet - VALUE £150
TOTAL VALUE: £2847
Get instant access to all the content.
TODAYS PRICE: £997
*Value is based on what my agency would charge for these services separately
Still not convinced?
Hear what students in the last two cohorts had to say!
“I’ve worked in marketing for over 15 years…I wanted to get some practical skills under my belt, and Jessie was my first port of call. Jessie is such an amazing digital marketer and really knows her stuff. The course content is delivered in bite-sized chunks on a nifty portal, Jessie is engaging, honest and super communicative. If you have an e-commerce business or support e-commerce clients with their digital marketing then this is the course for you!”
Johanna Courtenay
Founder, The Digital CMO
FAQs
You can book your two coaching calls at a time that is convenient to you. You just need to give us 24 hours notice if you need to change the time.
I am not tech-savvy, will I be able to do the course?
The course has easy to follow videos walking you through every step, and Jessie is on hand during the coaching calls to help if you get stuck. The only thing you might need outside help with is setting up your pixel if you aren’t on Shopify/Wix/Squarespace. We can introduce you to people who can help with this.
How long do I have access to the content?
Don't worry, we give you lots of time!
We will guarantee access to all the updated materials and bonus content for at least one year.
How much money do I need to spend on ads?
We recommend a starting investment of at least £15 per day to get started with testing out Facebook ads. If you have more to invest you can run more tests and get results a lot faster, but £500 per month is enough to get started.
My site isn’t launched yet, should I do the course now?
If you are launching your business very soon, then yes, you will get a lot of value from the course. The section on what to include in your ecommerce site will be of huge value, and you’ll be able to complete the modules on setting up your campaigns at your own pace.
What tech do I need?
You’ll need to have Zoom to access the calls, and Google Chrome to access the course material - either on mobile or laptop. To run your ads you’ll use Facebook Ads Manager which requires a credit or debit card to pay for the ads. That’s it!
Working with Jessie in her agency costs upwards of £2000+VAT per month - and 1:1 coaching with her starts at £450+VAT. She is offering you all of the value that clients in her agency get at a fraction of the price. If you want to grow your business you need to invest in your knowledge and this course will give you the confidence to spend money on ads without wasting time and money.
How long is he course?
It takes approximately 6 weeks to complete the course. The video content is self-paced, so you can take longer or shorter to complete it, and have a year's access.
You get access to the video content the moment you pay.